Plexar Interiors
Rebrand & Website Development
Plexar Interiors, a respected interior décor and printing services provider, approached Big Tech Platforms
for a complete rebrand. Plexar was looking to expand its product range and services on a new
platform capable of advanced features that could deliver a highly unique shopping experience,
tailored to the individual.
Rebrand Plexar Interior Décor / Plexar and create a sophisticated platform that has the facility
for customers to intuitively select, customise, and purchase high quality interior décor. Target
product categories include wall prints, wallpaper, flooring, curtains, blinds, table skins, window
graphics, splashbacks, and kitchen cupboards.
Key Features Implemented
- Deeply Customisable: Customers have the ability to select products and then customise them by
inputting user measurements and then choosing images from a library. Added capability of
uploading images and selecting product variations.
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Interactive User Interface: The website features hover-over hints and tips, plus the ability to
crop images and check their suitability to ensure the quality of the final product is indicative
of the brand.
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Real-time Visualisation: A highlight feature grants customers the ability to visualise how
specific product variations will look in situ (e.g., how a wall print will look when actually
mounted up on a wall).
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Industry-leading Image Selection: Integration with external mage banks offers users a virtually
limitless selection of high-quality images to choose from.
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Streamlined Ordering: The website supports multiple pathways to customise products and make a
purchase; including product grids, image libraries and category paths.
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Save Feature: Customers can save their unique designs and images so that they have the option to
revisit and modify them at a later date.
Technical Specifications
- Frontend: Developed using a custom combination of HTML, CSS, and jQuery. The finished
product is visually appealing to the target audience, and is intuitive and easy to use.
- Programming Language: PHP was utilised for backend development of the site, due to its
robustness and advanced capabilities for customisation.
- Framework: WordPress was chosen for its flexibility and straightforward content
management system. Frequent updates and product additions can be implemented by the client.
- Database: M MySQL was chosen to manage the huge quantities of data related to products,
user customisations, and the ordering system.
Outcome
The launch of the Plexar Interior Décor/Plexar Printing website met and exceeded expectations. With
its new platform in place, Plexar was able to offer a significantly enhanced user experience for
its customers, adding real value and cementing its place within the industry. The website has been
very well received for its ease of use, extensive customisation options, and seamless integration
of printing services. The new visualisation capabilities have revolutionised the process of
shopping online for interior décor.
Conclusion
The transformation of Plexar Interiors into Plexar Interior Décor/Plexar Printing, really
demonstrates how traditional businesses can embrace innovative IT solutions to bring themselves
bang-up-to-date. Big Tech Platforms was able to deliver a complete, unique platform that provided a highly
personalised and entertaining shopping experience. Plexar’s offering is now unrivalled.