Fintech companies, utilising the power of technology to deliver improved financial services, are growing rapidly.
Over the last decade, the fintech sector has seen demand from B2C and B2B business boom. Technical innovations have contributed to the expansion of financial services, and competition has become fiercer.
SEO provides an unmissable opportunity for fintech businesses to launch new products and grow. While SEO (search engine optimisation) isn't the only way to increase traffic, it is vital for encouraging long-term and organic growth.
The best SEO strategies don't just impact traffic. They can also ensure your company attracts the right clients who are already looking for your expertise, products, and services. More traffic and more qualified leads mean improved conversions and more sales for your business.
REQUEST A QUOTE
"I run the largest B2B LinkedIn ads agency in the US. The Big Tech Platforms team are amazing. I've known the co-owner, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. We recommend Big Tech Platforms for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Big Tech Platforms delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Big Tech Platforms has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Big Tech Platforms to help us with SEO & PPC."
"Big Tech Platforms helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."
"We had next to no online visibility or rankings. Thanks to Big Tech Platforms clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Big Tech Platforms to see if they can help you with SEO."
"Big Tech Platforms were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."
"After speaking to Big Tech Platforms, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Big Tech Platforms for this and it has benefited our growing business. PPC campaign is being run by Big Tech Platforms which has tripled our leads."
"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."
"We have used Big Tech Platforms for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."
"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Big Tech Platforms, there's also an increase in conversions, providing us with a consistent flow of daily leads!"
SEO is search engine optimisation. It is an overarching term used to describe several strategies used to help websites and pages rank higher on search engine results pages.
When SEO is done right, it allows businesses to gain visibility. Simply put, your website and content will be more likely to appear in front of your potential customers when they search for a term on Google or a similar search engine.
The ability to organically rank on results pages means more people see your content, and more potential customers will click on the links and head to your website pages.
Read MoreAs with any other industry, SEO is primarily used to help bring fintech companies more traffic and conversions, resulting in better sales.
Given the fintech market's competitiveness, companies must make the most of multiple marketing strategies to stand out. Ideally, tactics should include a variety of paid methods, like advertising, and organic ones, like SEO. This versatile approach allows B2B and B2C customers to become familiar with your fintech company.
Ultimately, most people don't know your fintech products or services exist. If they don't learn about your business or how you can help them, they won't visit your website or contact your business.
Search engine optimisation is unique in that it will help you gain visibility where it matters most. With an effective SEO strategy, people searching for terms related to your business and products will naturally see your website and content while searching for answers to their queries. People already interested in and searching for these answers are far more likely to visit your site, request more information, and purchase your products.
Read MoreIt is important to note that fintech SEO can be a little more complicated than it is for other industries. Strict regulations govern the highly competitive fintech industry, so extra attention and expertise are needed to plan an effective SEO campaign.
Some of the key ways in which Fintech SEO differs from traditional SEO include:
Overall, fintech SEO requires a deep understanding of both the fintech industry and SEO best practices. It also requires a commitment to staying up to date with changes in regulatory requirements, industry trends, and search engine algorithms.
You can count on the experts at Big Tech Platforms to assist you on your SEO journey. We have worked with B2C and B2B fintech companies over several years and have developed an extensive understanding of the industry, allowing us to create more effective fintech SEO campaigns.
Read MoreYou can improve traffic and lead conversions by implementing the most powerful SEO fintech tactics.
Big Tech Platforms's experts can help you see the full range of benefits of implementing SEO strategies. We understand that fintech is a unique industry. As a result, choosing the right SEO tactics can be challenging, especially when you don't have prior experience crafting a campaign.
Our experts can create carefully tailored campaigns made with your business and ideal clients at the core.
The benefits of Big Tech Platforms's SEO for fintech companies include:
Big Tech Platforms is here to help if you want a long-term, organic, cost-effective solution for building brand awareness and increasing sales. Our experts' ever-developing understanding of SEO strategies and the fintech industry means we can provide more valuable customised solutions.
Costs for fintech company SEO strategies can vary depending on if you are hiring help and what type of plan you want. Big Tech Platforms provides a range of SEO plans, including high-velocity ones, which start from as little as $4,000 ($5,000) a month. Costs may increase for more complicated or intensive SEO plans. Feel free to contact us for more information or to discuss an SEO strategy for your fintech company.
SEO for fintech companies is likely to take over the typical 6 months of traditional SEO campaigns due to the industry's highly competitive nature. Luckily, Big Tech Platforms can help your fintech business get faster results by first targeting lower volume and long-tail keywords.
Our team will develop short, medium, and long-term fintech SEO strategies. These will help you to get traffic and conversion wins now and in the future.
Attracting customers to a fintech company requires a strategic approach that combines various marketing tactics. Here are some ideas to consider:
Don't hesitate to contact Big Tech Platforms for expert help attracting qualified customers to your fintech company.
