Cryptocurrencies and blockchains emerged due to the rising demand for privacy. Unlike traditional currencies overseen by central powers like banks, cryptocurrency transactions and records are maintained in a decentralised system.
According to a recent 2022 survey, almost a quarter of American adults has used, traded, or invested in cryptocurrencies. And some estimates suggest that global crypto ownership rates sit somewhere between 300 and 420 million people.
While the value of cryptocurrencies like Bitcoin can be volatile, most experts agree that digital economies are still growing and will continue to expand in the future.
The projected rise of the industry will likely see more people seeking out cryptocurrencies and more businesses entering the industry. With this industry-wide growth, companies will be able to access more opportunities. However, more opportunities also lead to fiercer competition. You'll require a forward-thinking digital marketing strategy to meet demand and stand out against your competition.
SEO (search engine optimisation) aims to increase visibility, traffic, and conversions. Ultimately, optimising your company website for search engines will help you appear (organically) in front of the people searching for related terms and queries.
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SEO (search engine optimisation) is the practice through which websites and web pages are improved to rank better on SERPs (search engine results pages).
Initially, SEO involved websites inserting (often stuffing) their content with relevant keywords in the hopes of appearing in the top search results.
Today, both search engines and optimisation strategies have developed rapidly as search engine use has increased.
Search engines like Google now prioritise user experience. It's not good enough for a website to simply include the keywords people are searching for. Instead, content must answer the target audience's questions and provide a seamless experience.
In order to rank well on search engine results pages and provide the best possible user experiences, blockchain companies must utilise a variety of on-page, off-page, and technical SEO tactics.
Companies providing services related to cryptocurrencies and blockchains are a relatively new phenomenon. As such, they are still constantly adapting and overcoming new challenges.
If blockchain businesses wish to grow and not simply exist, they must find ways to reach more customers. SEO (search engine optimisation) is widely considered one of the most cost-effective methods through which crypto and blockchain companies can acquire new customers.
In the past, many businesses viewed SEO as a fringe marketing tactic, not worth investing their time or money in.
But as more and more people use search engines to find the information and services they require, SEO is steadily becoming more important. In fact, it is now estimated that approximately 68% of all online experiences start with a search engine. By tapping into this, you can significantly increase visibility and traffic.
But SEO can provide benefits beyond sending more impressions and clicks to your website. Let's take a look at why so many crypto and blockchain companies opt to use SEO.
SEO is not just one thing. Instead, it is a set of tactics and practices which work in tandem to help businesses improve their SERP (search engine results page) ranking.
If you wish to optimise your blockchain site for search engines, you'll need to understand the best practices and how to implement them.
The first step in crafting an impactful crypto or blockchain SEO campaign is setting goals and planning your approach.
We recommend using SMART (specific, measurable, accurate, realistic, and time-bound) goals. Generally, targets like these make it easier to see progress and stay on track. For instance, rather than stating that you want more people to visit your site, you may aim to increase your web traffic by 5% over the next 3 months.
Once you know your goals, creating an SEO plan that specifically targets these aims is simpler. Deciding on reasonable goals and a plan to achieve these can be tricky. Many blockchain companies work with SEO specialists who can advise you on the best plan of action according to your starting point, desires, and industry.
Keywords are at the heart of a good SEO strategy. You must not only find relevant terms but also use them correctly.
Selecting Keywords
Search volume and keyword difficulty will both affect your selection. You mustn't overestimate the value of search volume when beginning your SEO campaign. While, yes, a higher search volume signifies that more people are researching a term, it doesn't necessarily mean it's worth targeting.
We suggest first considering the intent to decide whether or not you should target a keyword. Think about what the people searching for this term are actually looking for to decide whether or not this is relevant to your business. Understanding the intent will also help you better target the phrases you want to rank for, ensuring you create content that answers the searcher's wants and problems.
It's also worthwhile considering the difficulty of ranking for various keywords. A common tactic among SEO specialists is first to target less competitive keywords. These are easier to rank for and can act as a springboard, showcasing your expertise and helping you rank for more competitive keywords later on.
Avoid overstuffing
It's not enough to find keywords. You must also use them effectively. For instance, it's critical that you refrain from overstuffing your content with keywords since this will make it harder to read and could result in your page being penalised as spam.
Furthermore, if you try and include too many different keywords on one page or piece of content, you're likely diluting the text. Rather than having one page with vague copy targeting multiple keywords, you should group keywords according to topics and intents. Then, according to these groupings, you can write more accurate and detailed content that will help ensure your pages start ranking.
When it comes to SEO, content is king. You'll need to publish helpful content to rank for relevant search terms. This will include various informational content, often published as blog posts, and buyer-related content designed to help people make purchase decisions.
Google, the most widely used search engine, ranks websites according to a variety of factors, including how authoritative and recent it is. Therefore, you'll need to produce and update content, ensuring it is easy to read, adds value, matches the intent of your audience, and proves your expertise.
Topic Clusters
One of the best approaches to content involves using topic clusters. This consists of targeting several keywords and writing several pieces of content around one core topic or sub-topic.
This content marketing strategy is highly effective in increasing your perceived authority. By writing more on a particular topic, readers and search engines will view you as more knowledgeable.
Additionally, if one piece of content does well, it will positively impact the rankings of the rest of the content within its topic cluster.
Featured Snippets
Featured snippets are usually displayed under Google's 'People also ask' section. Users can click on these related questions can be clicked on to reveal short, to-the-point answers.
You can beat your competitors and increase impressions and clicks by creating content that answers commonly asked questions directly.
To optimise your site for search engines, you must outrank your competitors. To do this, you'll first need to know more about your competitor's strategy. In-depth analyses can help identify if you are missing out on any keyword or content opportunities.
You might think your website design is over and done with, but this may not be the case for SEO's sake.
Your website must be well-structured so potential customers can find everything they want. It's also critical to consider that needs change. For instance, you may have only required one core landing page when you launched your site. However, this may change as the blockchain market and your business expands.
You shouldn't water down your keywords or content into non-specific (and unhelpful) pages. For SEO purposes, we suggest creating multiple dedicated landing pages. These will help capture valuable leads and provide them with essential information about the particular service they're interested in.
Search engines value what people value. Therefore, your website must be designed and developed according to what people want.
For instance, did you know that bounce rates (people leaving a website) go up the longer a page takes to load? In fact, up to 32% more people will leave a site if the load time increases from 1 to 3 seconds.
In addition, almost 60% of all web traffic now comes from mobile devices. Thus, your website must be fast-loading and mobile-friendly to ensure people stay on your site and that all aspects work as intended. This will allow you to provide a more positive user experience, which will help improve your SERP rankings.
SEO is an ever-evolving marketing strategy. What works now may not in the future. And the tactics you implement will not always prove efficient. That's why all SEO specialists recommend analysing your site before and during your SEO campaign.
A detailed investigation will help reveal how far you've come and where improvements can still be made to transform your website traffic and conversions.
Implementing an SEO strategy according to the latest and best practices is often challenging and time-consuming. Most blockchain and crypto companies don't want to sacrifice time and energy on optimising their site, which could be better spent developing their business. This is where SEO specialists like Big Tech Platforms come in.
Our team of experts can manage every aspect of your SEO campaign from start to finish. We will deliver a carefully tailored plan considering your needs, goals, and limitations.
Big Tech Platforms will work with your team to improve your SERP rankings, ensuring your blockchain business gains visibility, traffic, and conversions.
Get in touch with the Big Tech Platforms team for advice, pricing, and more information on an SEO plan for your blockchain company.
Big Tech Platforms SEO plans range from around $1.5k ($1.8k) to $4.5k ($5.4k) a month. Typically, most blockchain companies opt for a more expensive, high-intensity SEO plan to increase visibility and traffic quickly. However, the exact price of a blockchain SEO plan will depend on your specific requirements.
Contact the Big Tech Platforms team today for more information and accurate pricing.
You can expect to start seeing notable SEO Case Studies for your blockchain company after around 6 months.
Many businesses do not want to wait half a year for a return on their investment (ROI). Fortunately, SEO specialists at Big Tech Platforms can help blockchain businesses see results sooner by implementing short-term tactics like targeting longtail keywords and creating content under topic clusters.
