Recent figures show that Google processes more than 40,000 search queries
every second of the day. This translates to 3.5 billion Google searches a
day, and a total of 1.2 trillion searches per year! Customers seek
businesses of all shapes and sizes, and each Google keyword search yields
hundreds of results; however, only a handful of the listings appear on the
front page of these results. The vast majority of the results can only be
accessed by scrolling through several Google pages…which we know customers
typically don't do.
So, how can you get your website to the top of the search engine's results,
and on the first page? - By teaming-up with an experienced SEO
services company who’ll do all the hard work for you!
SEO - How a search engine works
SEO or ‘Search Engine Optimisation’ is a series of measures implemented
by web designers/developers and marketeers, to ensure that search
engines(prominently Google), features a listing highly for a set of
chosen keywords.
- SEO informs Google that your website is an appropriate match for
anyone searching for your products, and /or services.
- When Google evaluates a web page it looks at a number of factors in
the content of a specific page, and your website must perform well in
all of them in order to appear on Google's first page.
- Keywords, key phrase optimisations, link-building, content
marketing, and keeping tabs on the actions to be taken on a website
and when to carry them out, are all key considerations of a
successful SEO strategy.
In the era of the internet, any business in the USA with a website will
benefit hugely from an SEO service package, enabling them to stay ahead
of their competition. As a specialist USA based SEO service company, Big Tech Platforms has a range of SEO packages that can be tailor-made to suit the
requirements of your business and propel your online presence to the
very top. If you focus on the following criteria when designing your
site, it will give you the best chance of appearing on Page 1 of the
results, driving new customers to your site for the very first time.
SEO Services that deliver results
On-page SEO - This applies to actions taken on a
website to improve its search engine rankings. Content relevance,
meta-data, website responsiveness, internal and external links, web
layout, and image optimization are some examples of on-site ranking
influencers. On-page SEO ranking factors generally account for a large
portion of SEO.
Off-page SEO - This refers to external factors that
influence a site's search ranking. Backlinks and domain authority are
two examples of off-page ranking factors. Off-page SEO requires a
broader approach, implementing backlinks by connecting to social media
and featuring your business in directories, review pages, news sites,
and blogs can all help here.
Local SEO - This is the method of boosting online
exposure in a specifically designated geographic location. This is
particularly beneficial for companies and organisations that mainly
serve customers in a particular physical location. Measures can include
claiming a Google company listing, handling online feedback and ratings,
and implementing location-specific keywords, amongst many other
initiatives.
Technical SEO - This relates to the practices of
improving a website's infrastructure in order to improve its
crawl-ability and index-ability by search engines. It may include
factors such as XML sitemap optimisation, structured data markup
implementation, and robots.txt optimisation. These measures are
typically back-end site components that have little to do with the
actual content displayed on your website.
Here are some of the key SEO services that Big Tech Platforms provides:
Keyword Research & Identification - As a high
quality, specialist SEO company, Big Tech Platforms will work closely with you
to determine the best keywords for your website. We do this by getting
to know the terms and phrases that best describe your company and / or
your products. We also study your competitors and find businesses that
rank highly for those particular keywords. Based on this understanding,
we map-out a plan of action to help your business achieve the highest
possible ranking with search engine results.
Website Optimisation - Our SEO services optimise both
the off-page and on-page content of your site. When developing content
we focus on unique keywords so that search engine algorithms favour your
site and elevate it up the rankings. Ultimately, search engines rate
high-quality websites based on how useful and relevant they are to
someone performing a search.
Content analysis & regular updates - We look out
for outdated indicators such as ineffective keywords, poor or duplicated
content, and name-address-phone number discrepancies. We undertake these
measures in order to keep your website fully updated with features such
as voice search compatibility and relevant keywords.
In addition to the above, we implement technical procedures such as
website structure analysis, conversion rate analysis, and code /
structure optimisation. These are just a few of the services that an
expert SEO service company can offer.
- To ensure that your website appears at the top of the search
results, you'll need to prepare ahead of time and team-up with
experts to help you. Our SEO service packages bring you strategies
that deliver results.
- Your website must be continually modified and updated to keep up
with Google's ever-changing algorithms, and Big Tech Platforms can take care
of all this for you. We’ll carefully tailor bespoke SEO packages to
suit your business.
SEO is a bit of a dark art, requiring experience and up-to-date
knowledge for effective implementation. Our SEO packages in the USA are
affordable, delivering high-performance SEO services that
cater to your specific business needs. Big Tech Platforms has a range
of fixed price solutions for your business that’ll deliver the results
you’re looking for!
Read Less