Counterintuitively, tech companies can neglect SEO to their detriment, underestimating how their messaging directly affects rankings. Tech companies are also guilty of speaking to themselves, rather than their customers. In this short blog we will outline the steps tech founders can take to design an SEO package that boosts rankings and helps solve clarity and messaging issues.
Speed, brevity and clarity
Let’s begin with messaging. Storytelling is an incredibly powerful device for resonating and connecting with an audience. Begin by clarifying what problems your tech company can solve and then give simple examples of where you've helped and what positive changes have occurred after you have solved the problem in question.
Avoiding technical terms & flattering your own ego
Remember that you aren't speaking to yourself or your engineering team; you know all the jargon, and you use it on a daily basis. Your customers are less likely to be aware of their meaning and more likely to be scared off by tech talk. Proudly highlight your ability to bridge technical and creative teams and speak plainly, using high-quality visuals if that helps.
Use a confident but empathetic tone with your messaging. You’re speaking to people who need help with a service; you aren’t trying to win a non-existent proficiency prize. Yes, your customers care that you're professional, that you can do the job and that you're trustworthy, but don't make the mistake of pandering to your own ego by saying how amazing you are every five seconds.
Overcoming technical challenges
Building a brand-new platform from scratch isn’t always the best strategy. A leading SEO company will conduct a full site order for you to work out where you are losing index pages and missing inbound traffic due to technical issues. They would then come up with an SEO checklist that targets the biggest wins first. This could be optimising landing pages, refining keywords or building a new feature that ensures the best user experience.
SEO & Web Development - Frequently Asked Questions
Q: How does Big Tech Platforms differ from all the other web design / SEO companies out there?
A: Big Tech Platforms is based in Kansas City (USA) we work with small- to medium-sized SaaS tech companies all over the world. This extensive experience ensures that we can deliver conversion-focused web design with technical SEO packages that generate a sustainable pipeline. Don’t believe us? We are very happy to give direct examples of our results!
Q: Can you work with our in-house development team and CMS?
A: Yes! Big Tech Platforms has a highly collaborative approach, and its development team will smoothly integrate with existing teams to work with the platform of your preference.
Q: How long does it take for Tech companies to see tangible results from SEO?
A: Results can be very quick with paid ads, but a sustainable campaign typically takes 3-6 months depending on your location and budget. We’ll outline an SEO plan that tracks wins over time.
Contact the team at Big Tech Platforms to find out how we can help you today > Visit our site for more info
