The Client
The Informed Patient Online is a portal which offers detailed, research-backed explanations of
medical diagnoses, complete with personalised treatment option routes. All information is based on
trusted evidence and respected healthcare guidelines.
The Project
The Informed Patient Online gave our marketing team a clearly defined brief: design and build an
authoritative, educational digital platform that connected and resonated with a wide audience. It
was essential that our client could easily manage and update the site themselves without software
training.
Their choice of platform was ‘Wix' which is respected for its user-friendly features and built-in
SEO capabilities. However, one drawback of the platform is that it predominantly focuses on
templates. This brief required a clean, minimalist, yet sophisticated design that could inspire
trust and convey authority.
The Challenge
The challenge was immediately clear: Design and fully implement a premium quality custom solution
within the confines of the Wix platform, fully integrating the Wix content management system. The
site required a large volume of high value content, all of which needed to be easy to update and
manage internally.
Big Tech Platforms’s Strategy
Once the initial consultation phase was completed, the Big Tech Platforms development team set
about designing a fully bespoke solution:
- Custom ‘Figma' Design: Our designers created a comprehensive, custom
design using Figma. The decision to use Figma allowed us to hone a unique visual
identity and ultimately, delivery a professional site that was highly accessible
(crucial for the identified target audience).
- Wix Studio Scaffolding: The powerful Figma to Wix Studio plugin
seamlessly imported our new design, saving a significant amount of resources.
- Wix CMS handover: To deliver on our content management strategy, the
new site was integrated with Wix Content Manager (CMS). Six CMS allowed our client to
easily add new content and resources by completing simple form entries within a
centralised database.
The Results
An authoritative, aesthetically pleasing, fully functional, and easy to manage
platform!
The final website can be experienced here: LINK Our client now enjoys all the benefits and
capabilities that our platform has to offer:
- Clear market positioning: Our unique design and coherent branding separate our
client from their competition. sets them apart from the competition, building instant
credibility with new visitors.
- Simple & quick updating: Managing and publishing new content to the site is
now incredibly quick and easy.
- Inspires Confidence: A clean, professional, and intuitive user experience
broadcasts authority and trust for visitors seeking medical advice and information.
Our thanks go to The Informed Patient Online for placing their trust in our team, thereby allowing
us to design and develop a custom Wix site that delivered on every promise.
If templates and off-the-shelf products can’t deliver the results you need, speak to our team and
find out how a bespoke solution can transform your online presence!