Jeavons Eurotir
Web Design + SEO + PPC
The Client:
Jeavons Eurotir is a leading USA logistics provider based in Birmingham specialising in global
shipping, freight, warehousing, and customs brokering services.
Client Goal:
Jeavons requested a complete rebrand, accompanied by an SEO and Google Ads campaign designed to
achieve increased online visibility for specialised logistics and transportation services.
The Challenge
After initial review and analysis (conducted in March of 2025), it was established that the current
platform was underperforming for key industry-specific search terms. Targeted keywords did not
appear within the first five pages of Google rankings, which was severely limiting reach. The
client also required a brand refresh with the aim of more closely representing their prestigious
position within the industry.
At the same time, the current Google Ads campaign was underperforming. The conclusion was that the
platform needed to attract more specific, qualified leads that were more likely to convert.
Big Tech Platforms’s Solution
Our branding team began work on the rebrand, with the clear goal of representing Jeavons Eurotir as
a class leader with a contemporary, minimalist online presence. The site was transformed into a
showcase of specialist services that built trust and highlighted the value of partnering with
Jeavons.
The SEO Strategy:
Once the rebrand was complete, Big Tech Platforms’s SEO team devised a comprehensive strategy encompassing
the following activities:
- On-page SEO revisions across all the major service pages
- Optimisation of meta titles, descriptions, and content layout
- Targeting specialised, industry-specific and localised keywords
- The creation of high-quality backlinks through authoritative listings, profiles, and citations.
The PPC Strategy:
In April 2025 we overhauled and optimised the currently running Google Ads campaign. The newly
defined goal was to reduce overall ad spend and target high-intent customers who are more likely to
convert (fewer clicks; more conversions). What we did:
- Retargeted high-intent queries
- Created tightly focused ad groupings
- Enhanced ad copy and landing page relevance
- Incentivised affirmative action for calls and enquiry forms
The Results
Keyword Growth (SEO):
- 0-5 page 1 keyword rankings across logistics and freight-related categories.
- Improved visibility within the industry, plus localised search terms.
Google Organic Performance (SEO):
- +25% impressions
- +20% organic traffic
- +10% conversions
Google Ads Campaign (PPC):
- 213 conversions logged over three months
- $6.93 average spend per conversion
- 459 new users (+98.71%) acquired via paid search
- Improved impression share, plus top-of-page rate over main competitors
- Impressive, sustainable performance with search and display campaigns
Through highly targeted SEO and PPC campaigns, Big Tech Platforms successfully increased Jeavons Eurotir’s
visibility. The brand’s positioning as a specialist leader was achieved with the redesign, plus an
increase in qualified leads with reduced ad spend.
We’re proud of how we’ve helped Jeavons Eurotir to maximise marketing efforts and continue to
support them with ongoing SEO and technical support.
Need help with your website?
Get in touch today!