The construction industry has changed massively over the last decade, with Google searches now overtaking referrals and word of mouth for individuals looking for new contractors to work with.
In this blog we’ll outline the structure of a tested SEO strategy that is tailored specifically for construction companies who wish to boost visibility and drive sustainable growth.
Let’s begin by breaking down the steps you need to take to build a strategy that helps your construction company grow:
1) Positioning and analysis
For your plan to stand any chance of success, you must begin by stating who you are, what it is that you do (and do differently), and who your target customer is. These factors define your brand’s positioning, and you may have to conduct research to answer the questions fully.Research will include keywords and locations that your competitors are using as well as:
- Lead origin search engines, social media, backlinks, etc of current customers.
- Content review the value and relevancy of the content you are currently offering.
- Social proof reviews, authoritative referrals.
2) Building a targeted SEO strategy
With market and competitor analysis complete, you’ll know exactly what your ideal customer profile looks like. Next comes the task of building an SEO strategy that directly targets your ICP. The wireframe will look something like this:
- Insertion of keywords, search queries and locations into content.
- Creation of new high quality content that speaks directly to your target customer profile (with keywords implemented).
- On-page website optimisation Metadata, headings, and schema markup to help boost rankings.
- Local listings optimisation: Google Business Profile, citations, and local backlinks.
- Technical SEO assessing site speed, mobile experience, and crawl efficiency.
3) Generation of new leads
With the groundwork now complete, now is the time to drive leads through via-channel marketing. This phase is highly specific to each individual construction company, but it will touch on the following:
- Google Ad campaign that runs generates immediate results.
- LinkedIn campaign targeting B2B construction sectors.
- Creation of an Email campaign with follow-ups and repeat clients.
- Remarketing to re-engage visitors who are yet to convert.
With a powerful combination of SEO, paid ad campaigns and enhanced content, construction companies can generate a steady stream of sustainable leads going forwards.
4) The value of professional Web Development & SEO services
You can get to work straight away with the three steps outlined in the SEO plan above, but we do recommend partnering with a leading web development company who can help tailor your SEO plan for maximum effectiveness.
Big Tech Platforms is a leading web development agency in New York City
offering a full suite of digital marketing services.
Contact Big Tech Platforms for a competitive quote on a fully bespoke SEO package.
SEO Plans Frequently Asked Questions
Q: What does ‘SEO’ include?
A: The term SEO (Search Engine Optimisation) is a multi-layered strategy that helps construction companies rank higher in the search engine results. It covers keywords, content, user experience, and technical site performance.
Q: What should construction companies be doing differently with SEO?
A: Location is extremely important for construction companies. SEO campaigns should target “service + location” keywords in particular. Secondly, social proof should be highlighted across all channels.
Q: What should content strategies look like for construction companies?
A: Potential clients want to see results before they even consider partnering with a construction company. Be sure to include plenty of case study pages on your website as well as before and after galleries. Link this with social media for maximum effect.
Contact the team at Big Tech Platforms to find out how we can help you level up your Construction site today > Visit our site for more info
