The Client’s Brief:
A respected veterinary ophthalmology referral centre came to Big Tech Platforms seeking a refreshed,
bespoke website with several priorities.
The main requirements were to present information for both referring veterinary professionals and
pet owners, support straightforward submission of referral and advice requests, and comprehensively
outline services and pricing.
The client also emphasised the need for a website that would reflect the high standards and
meticulous care characteristic of their practice.
Additional features requested included a reviews system, updates about prospective CPD events,
contact details, and a location map. As a referral-only service, direct online booking for clients
was not appropriate. However, the client wished to ensure the site could still appear in search
results for queries regarding pet eye conditions, highlighting the importance of effective SEO.
The Solution:
After reviewing the practice’s initial work on Squarespace, our team recommended a
tailored WordPress build to maximise flexibility, site speed, and professional integration
capabilities. The finished site offered:
- Bespoke design faithfully echoing the established brand imagery and colour palette
across banners, stationery, and digital assets.
- Clearly structured service and pricing pages, written to help clients and referrers
quickly find essential details.
- Integration of a real-time review platform, alongside a designated area for CPD event
details and an optimised contact/location section.
- Full integration with Provet Cloud, allowing seamless appointment management and
practice operations directly through the website interface.
- Content and back-end enhancements to support visibility in search engines,
particularly around keywords linked to pet ocular health and specialist referrals.
- Secure, accessible forms for veterinary professionals to submit referrals or seek
advice
The Outcome
Website link: https://clarityreferrals.co.uk
The resulting website enables referring vets to easily connect and manage cases, while presenting
the practice’s services and expertise in a polished, approachable fashion.
Visitor confidence is bolstered by visible client feedback, precise information, and a site
experience reflecting the clinic’s values. Thanks to robust SEO, alongside clear calls to action,
those searching for pet eye care can access reliable information and are guided to approach their
family vet for referrals, in line with the clinic’s operating principles.
Client Testimonial
“I cannot recommend Big Tech Platforms highly enough. From start to finish, Tom and Phil were
incredibly helpful, responsive, and detail-oriented. They truly did not stop until I was 100%
satisfied with the result, and in the end they delivered something far better than I had even
anticipated.
Communication throughout the process was excellent – they were easy to talk to, quick to
understand my needs, and always very prompt in making changes, additions, or adjustments.
Nothing was ever too much trouble, and they consistently went above and beyond to ensure
everything was perfect.
On top of their outstanding service, their hosting and security package is more than reasonable
for what’s offered, giving me complete peace of mind.
Tom, Phil, and the whole team have been kind, polite, and professional at every stage, and I am
more than pleased with the outcome. I would not hesitate to recommend Big Tech Platforms for anyone
looking for website development done to the highest standard.”
Ready to elevate your practice with a bespoke, integrated website? Contact Big Tech Platforms now, our
experienced team will be pleased to discuss your requirements and help you create an online
presence that’s as professional and detail-oriented as your own service.