Case Study: The Seamless Migration of Virtual Stock’s Website to the HubSpot platform

Client - Clarity Referral - Big Tech Platforms

The Client: https: www.virtualstock.com

Virtualstock is an innovative SaaS platform that offers dropshipping and curated marketplaces to retailers seeking growth without the need for high upfront investment. With strong credibility & trust, Virtualstock broadcasts with a customer-centric voice, focusing on delivering on brand promises and technical/logistical performance.

The Challenge

Virtualstock outlined a concise, clear brief: to transition their (work-in-progress) website to the HubSpot platform. Figma files were not ready at the stage that Big Tech Platforms partnered with Virtualstock, meaning that the project would take one of two paths: pause until the complete design was signed off, or begin work building on what was completed at this stage.

Virtualstock communicated that speed and momentum were very important for them, so Big Tech Platforms leapt into action to avoid any bottlenecks.

Client - Non-league Player Platform - Big Tech Platforms

Big Tech Platforms’s Approach

Big Tech Platforms’s development team proposed a phased, bespoke development strategy that mirrored Virtualstock’s existing framework with both teams working in synchrony.

The project began with the creation of the homepage and top nav bar. Both of these elements were keystones of the structural framework and the visual language that was to be carried throughout the entire site.

As the new HubSpot homepage began to take shape, Virtualstock’s design team continued working on inner pages. This approach meant that by the time the second batch of designs was ready, Big Tech Platforms’s dev team would be finished with the core navigation and style language.

The Development Process

Big Tech Platforms was tasked with the complete HubSpot migration which incorporated the creation of custom modules (to meet Virtualstock's design specifications) in addition to a content management system that was both intuitive and easy to use.

Big Tech Platforms’s lead developers worked directly with Virtualstock's Figma files, accurately translating them into responsive HubSpot templates.

Feedback from Virtualstock allowed both teams to forge an increasingly tighter feedback loop that was much more effective that traditional waterfall project management.

The Results

Our phased strategy identified two key deliverables:

One: A complete website launch with zero delays.

With the site complete, Virtualstock gave Big Tech Platforms the following feedback:

"The quality of work has been fantastic. They are such an easy team to work with, nothing was too much and they are good communicators. Would work with them again. Thanks for all your great work!"

A high level of consistent communication was incredibly important for Virtualstock, with two teams working in tandem a phased delivery required very clear communication about dependencies, timelines, and technical constraints.

Big Tech Platforms's development team were quick to proactively highlight potential hurdles so that the best possible outcome could be achieved.

How Big Tech Platforms can work with you on your next project >

Virtualstock's successful site build demonstrates just how effective the team at Big Tech Platforms are when it comes to working with other parties.

We understand how important it is to keep downtime to a minimum, and we spend a great deal of time as a team devising strategies that eliminate disruption entirely (where at all possible).

If you require a development partner that works iteratively and communicates effectively throughout all stages of development and beyond, the success of Big Tech Platforms’s collaborative approach is proven by the results achieved.

If you'd like to find out more about how we work and exactly what we can do for you, we'd love to hear from you!

WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Big Tech Platforms delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Inc

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Big Tech Platforms has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Big Tech Platforms to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Big Tech Platforms helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Big Tech Platforms clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Big Tech Platforms to see if they can help you with SEO."

Jan Mikulin

Owner

"Big Tech Platforms were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Big Tech Platforms, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Big Tech Platforms for this and it has benefited our growing business. PPC campaign is being run by Big Tech Platforms which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at USABSS GROUP

"We have used Big Tech Platforms for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Big Tech Platforms, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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