The Client: https: www.virtualstock.com
Virtualstock is an innovative SaaS platform that offers dropshipping and curated marketplaces to
retailers seeking growth without the need for high upfront investment. With strong credibility &
trust, Virtualstock broadcasts with a customer-centric voice, focusing on delivering on brand
promises and technical/logistical performance.
The Challenge
Virtualstock outlined a concise, clear brief: to transition their (work-in-progress) website to the
HubSpot platform. Figma files were not ready at the stage that Big Tech Platforms partnered with
Virtualstock, meaning that the project would take one of two paths: pause until the complete design
was signed off, or begin work building on what was completed at this stage.
Virtualstock communicated that speed and momentum were very important for them, so Big Tech Platforms leapt
into action to avoid any bottlenecks.
Big Tech Platforms’s Approach
Big Tech Platforms’s development team proposed a phased, bespoke development strategy that
mirrored Virtualstock’s existing framework with both teams working in synchrony.
The project began with the creation of the homepage and top nav bar. Both of these
elements were keystones of the structural framework and the visual language that was to be
carried throughout the entire site.
As the new HubSpot homepage began to take shape, Virtualstock’s design team continued
working on inner pages. This approach meant that by the time the second batch of designs
was ready, Big Tech Platforms’s dev team would be finished with the core navigation and style
language.
The Development Process
Big Tech Platforms was tasked with the complete HubSpot migration which incorporated the creation of custom
modules (to meet Virtualstock's design specifications) in addition to a content management system
that was both intuitive and easy to use.
Big Tech Platforms’s lead developers worked directly with Virtualstock's Figma files, accurately
translating them into responsive HubSpot templates.
Feedback from Virtualstock allowed both teams to forge an increasingly tighter feedback loop that
was much more effective that traditional waterfall project management.
The Results
Our phased strategy identified two key deliverables:
One: A complete website launch with zero delays.
With the site complete, Virtualstock gave Big Tech Platforms the following feedback:
"The quality of work has been fantastic. They are such an easy team to work with,
nothing was too much and they are good communicators. Would work with them again. Thanks for
all your great work!"
A high level of consistent communication was incredibly important for Virtualstock, with two
teams working in tandem a phased delivery required very clear communication about dependencies,
timelines, and technical constraints.
Big Tech Platforms's development team were quick to proactively highlight potential hurdles so that the
best possible outcome could be achieved.
How Big Tech Platforms can work with you on your next project >
Virtualstock's successful site build demonstrates just how effective the team at Big Tech Platforms are
when it comes to working with other parties.
We understand how important it is to keep downtime to a minimum, and we spend a great deal of time
as a team devising strategies that eliminate disruption entirely (where at all possible).
If you require a development partner that works iteratively and communicates effectively throughout
all stages of development and beyond, the success of Big Tech Platforms’s collaborative approach is proven
by the results achieved.
If you'd like to find out more about how we work and exactly what we can do for you, we'd love to
hear from you!